Under Armour Opens Baltimore Peninsula Retail Store
Under Armour’s founder and CEO, Kevin Plank, reaffirmed the company’s ambition to become the world’s top athletic brand during the grand opening of its flagship retail store at the new Baltimore Peninsula headquarters. The 23,000 SF “pinnacle” store showcases innovative designs, interactive experiences, and tributes to Under Armour’s history and sponsored athletes.
Plank, who returned as CEO in 2023, highlighted a strategy to streamline offerings, elevate the brand experience, and expand globally. This event marked a pivotal moment in the company’s transformation, with leadership calling it a “reconstitution of the brand” across the Americas and beyond. The headquarters relocation and new store symbolize a fresh start for Under Armour.
Plank’s fiery speech underscored his vision for Under Armour as a “$5 billion startup” poised for growth, driven by a commitment to Baltimore and its employees. Local leaders, athletes, and community members celebrated the launch, signaling optimism for the brand’s future.
Click here to read the full article in The Baltimore Banner.
Katie Pastrick
As MGAC's Associate Director of External Communications, Katie manages the firm's external engagement and communication strategies.
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