Project: Madame Tussauds, Washington, DC
What if you could capture the spirit of the world’s most beloved personalities?
The Madame Tussauds brand represents over 200 years of history – entertaining millions of curious visitors around the world with their unique and lifelike wax sculpture attractions. When the company set their sights on Washington, DC for their third American location, they turned to MGAC as their local representative to manage the project from planning to grand opening.
The selected location encompassed two historic buildings – a choice that came with its fair share of challenges, including integrating two separate utilities and fire alarm systems, and the completion of a façade renovation that was already in progress. Additionally, due to the buildings’ historic designation, the large signature Tussauds signage required historic preservation approvals and code variances throughout design.
To manage the interior build-out, we coordinated with the overseas client and a London-based concept design team to develop a prototypical museum layout. By splitting the project into two components, separating the complex museum program from the tour entry and ticket area, we were able to reduce both the design and construction timelines to achieve the targeted opening deadline. We also created a separately staffed turnover team to provide the client with a smooth transition and dedicated training period prior to their big opening. Almost ten years later, Madame Tussauds continues to spark our sense of curiosity – delighting both locals and tourists with its one-of-a-kind attractions.